Joyce Adeluwoye-Adams to play ‘key’ role in bolstering corporation’s ‘ambitious’ plans to represent its audience.
THE BBC has appointed a new diversity lead for television in a bid to bolster their “ambitious” plans to represent its audience on and off-air.
Joyce Adeluwoye-Adams, who joins the corporation from Pact, a UK industry body for independent producers where she serves as the organisation’s head of diversity, will take up her new role on October 1.
“[She] brings with her in-depth experience of working to improve diversity across the TV industry,” the BBC said.
They said her role was “key” in the delivery of diversifying their output.
Her appointment was part of a strategy by Pact, Channel 4 and the BBC to boost diversity in the production sector.
She replaces Deena Saeed and joins the team led by head of diversity, inclusion and succession, Tunde Ogungbesan.
Adeluwoye-Adams, who provodes advice to independent production companies on developing their approach to diversity, said the practice “should not be seen as a box-ticking exercise, but as a core tool to drive the success of our industry by staying relevant to our audiences.”
She added: “Like most people in the UK, the BBC output has always been an essential part of my TV diet and to be part of the “Auntie” team is a real honour.”
Tunde Ogungbesan, said he was “very pleased” about Adeluwoye-Adams appointment.
“Her experience working to improve diversity in the TV industry will be invaluable to the BBC’s new diversity and inclusion team as we work to deliver our ambitious plans to ensure that the BBC represents all of its audiences on and off air.”
Source: The Voice http://www.voice-online.co.uk/article/bbc-appoints-new-diversity-lead-tv