It is not just the British parliament, but even the British Broadcasting Corporation is changing colour.
In a year when the House of Commons has seen the highest number of black and Indian ethnic minorities being elected as MPs in the country’s history, UK’s national broadcaster, known for its stiff upper lip has decided to open its doors for the Black, Asian and minority ethnic (BAME) community, both on and off screen.
The BBC has now set a target to see on-air BAME portrayal increase from 10.4% to 15%. It has established a new £2.1 million Diversity Creative Talent Fund and has admitted more than 30 BAME graduate trainee interns from the successful Creative Access Programme.
The organization has also recruited six people from BAME backgrounds for the ‘senior leadership development programme’ to get experience right at the very top of the BBC alongside director-general Tony Hall “and help the corporation and the broadcast industry as a whole to become more representative of its audiences”.
BBC said “We have also recruited six ‘Commissioners of the Future’ as part of the ‘Assistant Commissioner Development Programme’, a 12-month training scheme which will involve them being at the heart entertainment, comedy, factual, daytime, children’s programming and across BBC Two and BBC Four”.
Hall said that the BBC of the future should represent every family and community in the UK and be the number one career choice for young people with creative ideas, whatever their background.
The director-general has also announced the appointment of a new Independent Diversity Advisory Group.
The BBC has also announced targets to increase its BAME senior level staff in the most relevant areas of TV and Radio Production, Broadcast Journalism and Commissioning and Scheduling from 8.3% currently to 10% by 2017 and then to 15% by 2020.
BBC said “We are also working in partnership with the Stephen Lawrence Charitable Trust (SLT) and ran a 3-month programme aimed at 19-23 year olds – targeting young BME talent, non-graduates with no media work experience”.
Source: The Times of India: http://timesofindia.indiatimes.com/world/uk/BBC-sheds-stiff-upper-lip-opens-door-for-minorities/articleshow/47914978.cms