According to campaigning group Models of Diversity there are too few disabled models making it into the world of “perfect” bodies. “There aren’t really any disabled model role-models in the public eye,” says Eyers. “It’s just assumed this isn’t a path a disabled person would go down, whether they look good or not.”
Disabled models have been used in high-street campaigns in the past but Eyers says these models are often dropped after the initial publicity dies down.
BBC News went to meet Jack Eyers on a shoot and spoke to him and others involved in the Scope campaign about ambition, beauty and the world of advertising.
To watch a subtitled version of this video, click here