India’s first lesbian ad goes viral

Muslim woman praying


NEW DELHI: The nation’s first commercial displaying a lesbian couple getting ready to satisfy the mother and father is making waves on social media. The online video exhibits two ladies in a reside-in relationship flirting and dressing up for the day, chatting concerning the expectations they face and their love for one another.

Titled ‘The Visit’, the ad for a trend portal’s ethnic put on assortment has obtained over 2 lakh hits on YouTube over 10 days.

“We tried to keep away from the stereotypes related to homosexual individuals. There was nobody lady wanting extra masculine or female within the movie. We tried to provide it a candid really feel like it’s another couple being apprehensive about assembly the mother and father,” says Avishek Ghosh, co-companion of Hectic Content, the manufacturing home that made the movie conceptualized by ad company Ogilvy & Mather, Bangalore.

“The ad has received 3 million views throughout social media like Facebook, YouTube and so forth,” says Manish Aggarwal, VP (advertising) at Myntra Fashion which is selling the ad.

The visibility of similar-intercourse couples is what makes this ad well timed says LGBT rights activist Ashok Row Kavi. “This is a daring assertion. Lesbians around the globe have been within the information, they’re getting married and preventing for his or her rights. This is what society sees, similar-intercourse couples dwelling fortunately, and there’s a large viewers that accepts this,” says Kavi.

Says ad-man R S Sridhar, “This development began final yr, with Fastrack advertisements that hinted homosexuality, Tanishq that confirmed a re-marriage and so on. In India, whereas dwelling in continues to be a shock, this ad has gone a step forward Times of India.




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