The Canaries, whose squad includes ‘Next 20’ ambassador Nathan Redmond, has been awarded the Equality Standard for Professional Football Clubs in recognition of their efforts off the field.
The Equality Standard is a framework which encourages and supports the development of equality practices and policies at professional clubs, across England and Wales and highlights six key areas of diversity; race, religion, age, gender, disability and sexual orientation.
The club has been working alongside Kick It Out to deliver evidence against a series of objectives that ensure action in all areas of its operation; from the complaints reporting policy and the provision of a disability access audit to the training of staff and employee personal development.
Roisin Wood, director of Kick It Out, said: “Kick It Out is pleased to award the preliminary level of the Equality Standard to Norwich City Football Club.
“The organisation has been in continuous dialogue with the club to fulfil the requirements of achieving the first step in raising equality requirements for all associated with Norwich City.
“Upon reflection, the Equality Standard panel were impressed with the enthusiasm and determination to embrace equality and inclusion throughout the club.
David McNally, chief executive at Norwich City, commented: “We are delighted to have been recognised with this award from Kick It Out, which highlights our work as a club for promoting equality.
“Norwich City has a zero tolerance policy towards any form of discrimination and is committed to continuing to work with Kick It Out and other organisations to help combat discrimination, and to make coming to watch football and working at Carrow Road a safe and welcoming place.”
Relegation last term now means City will play in the Championship during the upcoming 2014-15 season .