Written By:Tony McDonough 24/7/15
The Friends of Liverpool Pride fundraising campaign was launched following the announcement that the 2015 event would be downsized.
Liverpool & Sefton Chambers of Commerce is backing a bid to secure the future of Liverpool Pride – and it is urging other businesses to do the same.
The Friends of Liverpool Pride fundraising campaign was launched following the announcement that the 2015 event would be downsized due to ongoing difficulties in attracting additional sponsors.
Pride organisers believe the annual event can be sustainable with enough support from the business community.
Chamber chief executive Jenny Stewart said Pride had a significant social and economic impact on the city and that it was important for buisnesses to support it.
She added: “The Chamber is delighted to be supporting Pride in its sixth year and we urge the business community to join us in the celebrations. Promoting tolerance, equality and diversity makes good business sense.
“The festival itself boosts the local economy, attracts thousands to the city and sends the positive message that flourishing businesses are those that embrace people’s differences.
“Join us and become a Friend of Liverpool Pride and no doubt your business will take a positive step to create an inclusive and welcoming workplace environment.”
Despite the changes to this year’s Pride, the event will go ahead for the sixth consecutive year on Saturday, August 1, with event highlights including the Pride March through the city; new zones and activities in St John’s Gardens and the St George’s Quarter, near St George’s Hall where the Pride March will start and finish.
By making a pledge of £250 towards the charity, Friends of Liverpool Pride businesses will be listed on the Liverpool Pride website on a dedicated page, which will include links to their own web pages, as well as social media support to Liverpool Pride’s 28,000 combined Twitter and Facebook followers.
Michael Carey, who is working on behalf of the Liverpool Pride Trustees, added: “The Chamber has diverse and extensive links within the business community, so we hope that companies in their network follow suit and support the campaign which will play a big part in securing the future of Liverpool Pride.”
Businesses interested in becoming a Friend of Liverpool Pride should get in touch via the Liverpool Pride website – liverpoolpride.co.uk
Source: Liverpool Echo http://www.liverpoolecho.co.uk/news/business/city-chamber-urges-local-businesses-9715835