Written By: Jessica Guynn 21/7/15
A new hashtag on Twitter, #RealDiversityNumbers, is challenging technology companies on their efforts to create more diversity.
Started by Erica Baker, a former Google employee who is now an engineer at start-up Slack and who goes by Erica Joy on some publishing platforms, the hashtag is both letting people vent frustration about the industry’s lack of progress and offer solutions on how to approach the problem.
In May 2014, Google disclosed that 70% of its employees are men and that only 2% are African American and 3% Hispanic. By the end of the summer, Apple, Facebook, Twitter and other major tech companies had released their statistics, too.
Yet, a year later, the numbers are not budging, putting companies under growing pressure to hire a workforce that better reflects the available talent pool and to create work cultures that are more welcoming to women and minorities.
Companies say they are working hard on the issue for fear of missing out on business opportunities in an increasingly diverse and global marketplace by failing to understand what their customers want.