Written By: Ade Onibada 1/9/15
British broadcaster is aiming to ramp up its offer to diverse audiences.
FOUR NEW one-off comedies will be aired on ITV this year as part of a commitment to diversity, it was revealed last week.
The programmes will feature and be produced by Black, Asian and Minority Ethnic (BAME) talent and be screened ahead of this year’s Mobo Awards which takes place in Black History Month.
One of the new commissions includes a hidden camera show fronted by UK rapper Tinchy Stryder.
The 28-year-old will host All About The Bants, described as a mix of ‘pranks meet lad culture’.
The Number One hit-maker will be joined by Arron Crascall, who found fame on the social media site Vine.
Stryder, real name Kwasi Danquah, said: “We play pranks on each other on tour all the time so I can’t wait to bring these to ITV2. It’s going to be a lot of fun and we’ve got a great team that are ready to cause some mayhem on the British public.”
ITV – unlike the Sky, the BBC and Channel 4 – has not released any targets to increase its BAME representation on or off-screen.
It does work in partnership with the Creative Diversity Network – a forum to promote, celebrate and share good practice around diversity.
Angela Jain, ITV’s director of digital channels and acquisitions, said: “These shows are the perfect opportunity in the run-up to the Mobos to bring some funny stuff to the telly from some people new to telly.”
Also in the pipeline is The Comedy Basement showcasing a line-up of established stand-up comedians including Kojo and Eddie Kadi with some fresh faces.
Another show set to feature up-and-coming black talent with a working title, Sniggaz, will feature up-and-coming black and Asian comedians.
Names are yet to be announced, but the show has been described to be a “mix of hidden camera and character pranks, poking fun at racial stereotypes”.
In the hope of attracting the much sought-after youth market, completing the order is a sketch show starring real-life cousins Tyrone-Lee Davis and Kieran Shekoni.
The pair are credited as co-founders of The Ty And Ky Show which will be directed by Marc Allen and Gogglebox series producer James Abadi.
Speaking to The Voice, Shekoni said: “It’s a massive accomplishment and goes to show the hard work we’ve been putting in over the past seven years and more.
“The shows will open doors for many more diverse voices and bring a fresh new wave to the channel.”
The Mobo Awards will take place Glasgow on October 6, and the four comedy shows are expected to arrive on ITV2 in late September or early October.
Source: The Voice